Why is it essential to use an e-mail address verification tool ?

Whether you are an individual or a company manager, you need an e-mail address verification tool if you have an electronic mailbox. This tool will enable you to confirm that an e-mail address is valid without having to send a message to that address. So why should you use an e-mail address verification tool ? Read this article in full to find out more about the usefulness of an e-mail address verification tool.

Certifies the veracity of the recipients and reduces the bounce rate of your mails

The first and foremost reason to have an e-mail address verification tool is to guarantee the effectiveness of your marketing campaigns. You can use free email lookup tools to check your email addresses. These days, e-mail verification is a practical tool that can reassure you about the veracity of your recipients. You should be aware that a multitude of malicious fake e-mail addresses are created every day. 

To avoid falling victim to these emails, it's important to opt for an email address checker. On top of this, some people share fake e-mail addresses. In such cases, manual verification cannot detect the false information. However, automatic verification tools can. You should know that checking that your messages reach your recipients makes you a reliable sender. This reduces the risk of being blacklisted.

If your recipients' addresses are wrong, bounces will occur. Bounces occur when e-mails are unable to reach the intended recipient. The higher your bounce rate, the greater the chance that your e-mail campaign provider will close your address. With e-mail address verification software, you can remove addresses that are unlikely to receive your messages.

Boosts engagement and increases e-mail open rates

Aside from the above reasons, using an e-mail address verification tool can boost the commitment of your recipients. A number of statistical studies have shown that many people have more than one e-mail address. It should also be noted that around 3 out of 10 people change their secondary e-mail address more than once a year. This means that it is quite possible that you are sending an e-mail to someone who has changed their address. 

By checking your recipients' addresses on a daily basis before sending messages, it goes without saying that you will have a better open rate for your e-mails. When you send electronic messages to targeted and relevant addresses, you reduce your expenditure. At the same time, you improve your click-through statistics and the return on your campaign investment.

Secures your data and prevents errors

Apart from the reasons given above, using an e-mail address verification tool ensures the security of your personal data. As you probably already know, it is important to check the e-mail addresses you are trying to contact and to check those that are trying to contact you. By neglecting to check your e-mails, you are exposing yourself to great danger. For example, you could fall victim to certain risks such as scams. 

What's more, you won't be safe from phishers looking to exploit loopholes in your security systems. These flaws are a channel through which hackers can steal your entity's private data. As a company manager or an individual, it is important to check suspicious emails to protect yourself against such attacks. E-mail address verification software will enable you to identify incorrect e-mail addresses so that you are not subsequently the victim of an attack.

As the saying goes, to err is human. So it's not out of the question to make mistakes when entering data. By checking the address, you will be able to identify any typographical errors made when registering. This will reduce the number of incorrect addresses in your database.