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Idea Direct, LCC is a small web development company that provides web development and search engine optimization services for their clients.

Objective

Idea Direct recently included the paid search engine marketing into its current services. The company seeked a solution that would enable to manage multiple clients' accounts at the most effective costs -- "show me the ROI", the clients say.

Solution

Idea Direct has chosen PPC Bid Maximizer™, automated bid management tool to be able to:

Create and identify the highly target keywords and phrases that convert leads in sales

Effectively allocate their clients budgets and increase their revenue

Analyse results on bidding cost through comprehensive reports

Results

"With PPC Bid Maximizer™, we were able to not only eliminate the hundreds of hours each month spent optimizing keywords on PPC engines but have now been able to offer the service to customers to generate additional revenue," says David Giacomini, president of Idea Direct. "The software has been very easy to use and the features are excellent. Other comparable services charge hundreds of dollars a month for the quantity of keywords we are using. This software paid for itself in less than a month."


I can’t really say enough positive about this software. Just ask yourself how many hours you are spending updating PPC keywords and what your time is worth. Then add on the savings you will receive by minimizing bid gaps and not over spending.

David Giacomini
President
Idea Direct, LLC